Shut up or shut up, Jerry. Image: Getty Images
Here we go again.
Another well-known free agent in the open market and the Dallas Cowboys are among the first teams to be mentioned in terms of “interest.” Odell Beckham Jr. is on track to make a comeback from a cruciate ligament injury he sustained in February’s Super Bowl. The only thing OBJ lacks is a team to play with. Cowboys owner Jerry Jones sold another merchandise listing to fans during his weekly radio spot on 105.3 The Fan in Dallas on Tuesday and talked about how handsome Beckham would look with the star on his helmet.
“Odell is someone we respect around the world for what he is as a competitor. I know the Cowboys star could look pretty good on that helmet if he puts it on.” Jones explained.
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Why is Jones doing this to his loyal fan base? Too often in the recent past we’ve seen free agents want to sign with Dallas and even publicly state their desire to play for the Cowboys, only to end up signing elsewhere. During the off-season, Bobby Wagner and Von Miller expressed interest in wearing the star. Neither player was signed by Jones.
Now Jones has another opportunity to bring big appeal to Big D, and anyone who’s followed this team for any significant time knows that’s unlikely to happen. Twenty years ago maybe, but now it’s unlikely. Jerry would rather talk about winning at all costs, and when it’s time to act, we hear crickets.
Don’t believe the hype.
What matters is that Jones loves the hype machine. He would be the ultimate hype man like Flavor Flav back then. Jerry Jer? But when it comes to actually bringing big free agents into the building, Jones has recently failed. Jones has relied on draft more than anything else for the past decade. That’s great, but when you keep talking about doing whatever it takes to win, fans want to see more walking and less talking.
No one is saying Jerry isn’t wise to be careful, especially when it comes to a player like Beckham who’s just had another ACL injury. (Detroit Lions WR Jameson Williams tore his cruciate ligament a month before Beckham and is ready to return in December.) But the Cowboys could use another weapon as a wide receiver — do you trust anyone besides CeeDee Lamb and Michael Gallup? — and they wouldn’t have to pay much for OBJ’s services in the last two months of the season. It is a low risk, high reward offer. The Rams are constantly looking for ways to circumvent salary cap restrictions in order to attract players to help them win. They did it with OBJ and Miller last year and it paid off.
If Jones really wants to win as badly as he claims, we need to see more go and less show. Stop telling the media what you want to do or who would look good in your uniform and go get them. Then tell us what they’ll do or how good they look with the Cowboys star on their helmets. Everyone knows you can talk to the best of them, Jerry. Cowboys fans want to see how their team progresses through the divisional round of the playoffs. If there’s a reasonable chance Beckham can help, you need to get him to Big D.
Otherwise, Jones needs to stop speaking out so strongly about players he doesn’t want to sign.