February 9, 2023

Filipino Guardian

Sentinels of Filipino Free Press

Puregold spotlights Filipino “winners” and their success stories with “Nasa Iyo ang Panalo”.

Puregold’s “Nasa Iyo ang Panalo” tells the success story of Justin de Dios, sub-singer and creative head of the Filipino boy band SB19.

Puregold celebrates its twenty-fifth year in retail with one important purpose: to highlight the “Panalo Stories” of its customers – Filipinos across the country.

Puregold begins by sharing the success stories of six in-demand personalities across entertainment, music and sports. The supermarket retail chain announced its partnership with these endorsers through a campaign called “Nasa Iyo ang Panalo.” With videos showing the journeys these individuals have taken to get where they are now, it uniquely conveys an important message: that all Filipinos can win in life too.

Vincent Co, President of Puregold Price Club, Inc., says, “Our success would not have been possible without our customers who have supported us throughout the years. As we look forward to our 25th anniversary, we want to show our appreciation through inspiring Panalo stories, hoping Filipinos will see how success is possible for them too.”

Puregold’s “Nasa Iyo ang Panalo” tells the story of Justin de Dios, popularly known as “Justin”, the sub-vocalist and creative head of Filipino boy band SB19. As a singer, rapper and actor, Justin once doubted he could gain recognition for his musical talent, but with sheer determination, he has become a shining star in Filipino pop.

“May Panahong walang gustong makinig sa’kin; mga panahong gusto ko nang sumuko. Pero hindi ako nagpatalo,” he shares in his Puregold video, which has garnered 3.9 million views to date, a testament to how many people are now listening and believing in him.

Francine Diaz has a beautiful face with outstanding talent as we have seen in the many television series she has starred in and reveals a life of struggles. In her video “Nasa Iyo ang Panalo” she gives us a glimpse of how much she’s been through. “May mga iniyakan, pero mas marami akong nilabanan. Ang pagpursigi ko, walang cut, dahil alam kong nasa similar to the panalo.”

With her family as inspiration for Francine, the young breadwinner worked hard to become who she is today – a gifted actress with fans who adore her, and projects and supports in store.

Also starring in Puregold’s “Nasa Iyo ang Panalo” is celebrity couple Luis Manzano and Jessy Mendiola, both big names in the local entertainment industry before their paths even crossed.

In their video, the soon-to-be parents confess that their love is their greatest victory and how their partnership makes them believe they will win any battle they might come across. “Hindi mo kailangang maging mag-isa,” reveals the couple. “May kasama kang sasalubong sa kahit anong ibigay ng tadhana.”

The conquest of Tiktok, arguably the most popular social media platform of this generation, influencer, actress and “Reyna Batangueña of the Tiktokverse” Queenay Mercado also has a success story to tell.

With over 12 million followers on Tiktok, Queenay took pride in her early days through her videos that catapulted her into virality. Still, Queenay stays true to its roots. As she says in her video “Nasa Iyo ang Panalo”: “Isang maliit na boses mula sa malayo . . . ipinagmalaki ko and ipinating sa buong bansa, at sa ibang parte ng mundo.”

With another inspiring tale of hard work and perseverance, pole vaulter and record holder EJ Obiena completes the six successful characters starring in “Nasa Iyo ang Panalo.”

EJ’s courage and determination have made him the esteemed athlete he is today. He continues to compete, bringing success not only to himself but to the Philippines as well. He says in his video: “Sugod lang hanggang tuktok, dahil kahit anong mangyari, alam kong nasa akin ang panalo.”

Puregold customers and followers of its digital channels can follow more Panalo stories from these personalities and from ordinary Filipinos as the retailer celebrates its 25th anniversary.

As Vincent confirms, “Puregold is honored to have this opportunity to encourage Filipinos to take control of their destiny and begin their journey towards their greatest goals. We hope that ‘Nasa Iyo ang Panalo’ conveys a very clear message: ‘Success – Panalo is in all of us’.”

For more updates follow @puregold.shopping on Facebook, @puregold_ph on Instagram and Twitterand subscribe to the Puregold channel on YouTube.

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